CASE STUDY
Be Home
Sustainable Home Goods
Project Date
1/2020 - Present
Secondary Solution
Commercial Catalog Creation
Primary Solution
Marketing Development
Creative Director
Sami Marquez
Name of project
Be Home
Be Home is an ethically sourced, beautifully handcrafted home goods from around the world for over 15 years. Headquartered in San Francisco with a 5,000 SQFT showroom, Be Home has products for Entertaining, Barware, Glassware, Bedding, and a plethora of Home Décor items.
Some of Be Home’s wholesalers include West Elm, Williams-Sonoma, Anthropologie, and other big names. Their products and our photography have been published in Oprah Magazine, Brides wedding magazine, Food Network magazine, InStyle Makeover magazine, Martha Stewart magazine, and more.
We are proud of the work we’ve done in the short amount of time that was a crucial ask from their buyers. The website listings are still a work in progress across both Retail and Wholesale websites, but the commercial photography for the print Catalog has been a huge success to makeover.
solutions provided
developing a cohesive brand across all platforms including wholesale
The Daydream Agency approached Be Home with the focus of fine-tuning the brand visuals and digital presence. Since they highly rely on their national high-end wholesalers, we set out to develop a wholesale catalog and completely rehaul the website copy at nearly 1,000 product descriptions.
We are able to do most of this remotely, however since they are in the Bay Area SF, we pulled from our San Francisco market team to assist.
Pain Points | Solutions
- Lack of Cohesive Website
- Lack of Personality on Website Copy
- No Marketing Lead
- Subpar Commercial Photography
- Developed a Framework for Wholesale Appeal
- Dedicated two team members to creating a consistent brand personality
- Placed a Marketing professional to lead strategy and content development
- Incorporated high-end commercial sets with cohesive imagery tools
Address: 8215 SW Tualatin-Sherwood Rd. Suite 200 Tualatin, OR 97062
Email: hello@thedaydream.agency
Designed in-house by The Daydream Agency